Levis × Snoop Dogg
Samuel Alemayhu is a first generation Ethiopian visual artist. Raised near the Nike world head quarters in Beaverton, Oregon he began assisting world renowned Nike photographer Ben Pigao at 14 years old, assisting on global campaigns. He has since formed an affinity for documentary story telling which led to him work as a tour videographer and photographer for Grammy winning artist CeeLo Green at just 19 years old.
His documentary portfolio now consists of years of portraits working intimately with some of the biggest names in entertainment including Drake, YG, Snoop Dogg, Usher, the Kardashians, and more. He now has a focus on executing original editorial concepts within fashion, implementing a vérité style of portraiture earned from his years of documentary film work. Having collaborated with brands such as Playboy, Joyrich, Adidas, and Nike. His work offers a youthful, candid, and nostalgic perspective built from his ability to connect intimately with the subjects at hand.