Chloe Hughes is a Director, Creative and Illustrator. In 2017, she established Babe U Ok? – a blog that discusses mental health, relationships and negotiating being an adolescent. The online space is lead by original artworks illustrated and animated by Chloe, in a style which she has gone on to develop for videos and promotional content for music artists and brands. Chloe has worked on the creative direction for the likes of Ed Sheeran, Calvin Harris, Justin Bieber, Rae Sremmurd, Dua Lipa, and Khalid working on music videos, commercials, live shows and full 360 creative.

Chloe has now gone on to directing and shooting music videos, lyric, vertical and social videos. She is experienced in content creation and curation for social media accounts for a broad spectrum of companies and individuals including building artwork and social packages for musical artists including album artwork, GIFs and social assets. She directs with an obsessive eye for color and a satirical view of the world, finding beauty in the grotesque and bizarre, creating dreamy visuals that feel poppy and current.

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